Riyadh Air, Saudi Arabia’s new world-class airline and fully owned by the Public Investment Fund (PIF), in collaboration with the Saudi fashion designer Ashi, founder of Parisian couture house ASHI Studio, has unveiled its first-ever fashion collection, during Haute Couture Week in Paris. The reveal has sent waves of excitement throughout the industry, and we can’t help but be impressed!
Designed in collaboration with renowned fashion experts, the uniforms are a masterful blend of style, comfort, and cultural heritage. The sleek attire is inspired by the rich history and traditions of Saudi Arabia, while also incorporating modern elements and innovative fabrics.
Key Features:
- Timeless design with intricate Arabic patterns and motifs
- High-quality fabrics ensuring durability, comfort, and flexibility
- Customized embroidery and insignia reflecting the airline’s brand identity
- Distinctive colour schemes for crew and pilots, with subtle variations for different roles
- Adaptable pieces for various occasions, from every day flights to special events
The launch event was a spectacle, with the stunning crew and pilots showcasing the uniforms on the runway. The atmosphere was electric, with attendees marvelling at the attention to detail and craftsmanship. This uniform launch marks a significant milestone in Riyadh Air’s journey, signalling its commitment to excellence, safety, and style. As the airline prepares to take to the skies, its crew and pilots are now equipped with a uniform that not only looks remarkable but also feels great to wear. The uniforms are designed to provide comfort and flexibility during long flights, while also making a stylish statement. The attention to detail is impressive, from the intricate embroidery to the customised accessories.
For the new fashion line, Ashi has cultivated completely new colour tones for the looks, including the chic and elegant Electric Amethyst for womenswear, and Dark Amethyst for menswear, of which the full collection is scheduled for launch early next year. The unique amethyst shades pay homage to Saudi Arabia’s stunning lavender fields and are rooted within Riyadh Air’s primary colour. The Saudi fashion designer took inspiration from the Riyadh Air aircraft livery to deliver completely bespoke colours for the new timeless collection. They were also carefully designed to complement the cabin interiors which will be revealed later this year.
Ten womenswear looks were showcased on the Paris runway, each of which were complemented by accessories such as trademark shoes and hats. Five menswear looks were also unveiled during the first-of-its-kind Haute Couture Week showcase.
The fashion collection, to be worn by Riyadh Air cabin crew, pilots, concierges, and airport agents, can be changed seasonally, keeping the looks fresh all year round.
Ashi cleverly included distinctive Riyadh Air elements within the concepts, such as the iconic canopy twist found in the Riyadh Air brand, and incorporated them in the lines, shadows and the silhouettes of the new fashion line. The coats and jackets worn at the Paris launch also include the same modern lines as seen on the Riyadh Air logo.
Kudos to Riyadh Air for this impressive launch! We can’t wait to see the team soar to new heights in their stunning new uniforms, setting a new standard for style and professionalism in the aviation industry!
